Whenever we talk about online earning or digital marketing, one thing that strikes our mind the most is Google Ads. In the present landscape, Google Ads has gained a hype among digital marketers. It is considered to be the best source to drive leads, attract good-fit customers, and earn exponentially. That’s the reason why many online marketers are taking advantage of Google Ads. But do you know most of the marketers fail to reap its benefits? Why, you ask? Because they lack the understanding of the types of Google ads and which one to implement.
In today’s blog, we will walk you through the different types of Google Ads so that you can make the most out of it. Let’s start from scratch.
What Exactly Google Ads Is?
In layman’s terms, Google Ads is a Pay-per-Click (PPC) advertisement platform where advertisers pay for every single click on an ad. As mentioned in the introduction, it is the most effective way to drive website traffic, attract customers, and generate leads. As per Google Ads 2024 stats, 79% of marketers state that PPC ads are vital to their company’s success. That’s why as a marketer, if you use Google Ads, you can easily revamp your website traffic, receive dozens of queries, and ultimately generate more leads.
Different Types Of Google Ads You Must Know
Choosing the right Google ads is as important as the foundation of a house because it will help you meet your marketing goals. Let’s explore each option one by one below:
1. Search Ads
Also known as search engine marketing (SEM), text ads or PPC ads which appear at the top of Google’s Search Engine Result Pages (SERPs). This is among the popular types of Google ads among the marketers because they only pay when someone clicks on the ad.
Best Practices to Follow
- Choose the right keyword to target the audience
- Use ad copies that are persuasive, concise and relevant to your target audience
- Set budget for your ad campaign
- Test and optimize campaign
- Optimise landing pages with right keywords
2. Display Ads
Display ads include visual ads, banner ads, which appear on the millions of partner websites, blogs, and apps on the Google Display Network. Such types of Google ads are used for boosting brand exposure and visibility. In this type of ad, payment is done on grounds of impressions, clicks and conversions.
Best Practices to Follow
- Make appealing and eye-catchy visuals
- Keep your message clear and concise
- Target your audience based on interest, age, location
- Make sure to use responsive and adaptive ad design to fit users’ devices
3. Video Ads
If you want to target a specific audience and audience, video ads are the best option to go with. It is because video ads can easily turn complex information into simple information for the audience to easily understand. Also, video ads help you exhibit diverse offerings through one platform. In fact, they are the best source to increase brand awareness.
Best Practices to Follow
- Create compelling storytelling
- Add Call-to-Action (CTA)
- Optimize your video for mobile users
- Conduct A/B testing
Read Also: What is Influencer Marketing? It’s Benefits & More
4. Shopping Ads
If you’re an eCommerce business, shopping ads is an excellent option for you. Whenever people search for any product on Google, your shopping ads appear on the top of the search results page. When people click on the ad, it will direct them to your website. This is how they get to learn more about your products and services.
Best Practices to Follow
- Always use high quality product images
- Add comprehensive product information
- Add relevant keywords in product description
- Regular monitor and optimize
5. Smart Ads
Most of the people are not aware of this type of ad. But smart ads are among the best types of Google ads to follow for ad campaigns. This is a user-friendly, automated advertising solution for small to medium size businesses. Such ads work by simply ad creation process by targeting the right audience and ultimately maximize the ROI. Smart ads utilize data like the user’s location, query, and their preferences to display relevant ads on Google Search, Google Maps, and Google Display Networks.
Best Practices to Follow
- Use high-quality product images
- Set clear business goals
- Regular monitor and track records
Final Thoughts
Google ads play a vital role in the digital marketing landscape without which might not be able to climb the ladder. These ads allow you to reach out to your audience based on gender, location, and preferences. Aforementioned are the most used types of Google ads for small, medium, and big businesses. As a marketer or business owner, you can select the type of ad which works best for you. We hope you found this blog informative. To read more such informative blogs, subscribe to our website.
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