As a marketer, we all want people to take action on our website, be it eCommerce, Blog, Membership, Personal website or any other. How do people take action? Through call-to-action (CTA), right. A right CTA on the website is what converts visitors into potential customers. CTAs help you encourage conversions and grow your business exponentially. However, there is no one-size-fits-all solution for the call to action, particularly when there are numerous types of visitors, customers, leads, and promoters visiting your website. Therefore, understanding the different types of CTAs is paramount to achieve your goals.
In today’s blog, we will walk you through the types of CTAs that you can incorporate in your website to get the maximum out of it. Without further delay, let’s get started.
Understanding the Core of CTAs
Call-to-action (CTA) is a prompt or message (clickable button you can say), which encourages users to take action on your website. Whether you’re selling online products/ services, asking people to subscribe to your newsletter, downloading magazines, to name a few are examples of different types of CTAs. As people take any action on your website, they become your customers and improve the click-through rate for your website. Let’s talk about different types of CTAs in the next section.
Numerous Types of CTAs You Must Know
The below mentioned are some handpicked CTAs that you can incorporate in your website. Let’s talk about them one-by-one below:
Lead Generation CTA
Believe it or not, CTAs are the best lead generation tools for your website. It is the best way through which people express their interest in your business. The benefit of using lead generation CTAs is that they give you more information about users like their email address, name, phone number, etc. The best lead generation CTAs include:
- Click Here
- Download Free Guide
- Sign Up For Our Newsletter
- Enroll Now
- Grab The Exclusive Deal
Sales Conversion CTAs
As the name suggests, sales conversion CTAs enable people to become your potential customers. Since it is a sales-focused CTAs, it allows people to make a purchase or subscribe to your service. Unlike lead generation, sales conversion CTAs focus on closing the deal and turn leads into paying customers. Some of the best sales conversion CTAs are:
- Buy Now
- Shop Today
- Add to Cart
- Grab The Early Bird Discount
- Close The Deal
Blog Post CTAs
If you’re a blogger and want people to take action on your website, blog post CTA is a must for you. Every blogger wants people to read their content by subscribing to their blog, website or newsletter. Therefore, you always encourage users to discover more by enabling them to click on the “Read More” type of CTAs. There are many types of blog CTAs that you can incorporate in your blog, which include:
- Learn More
- Continue Reading
- Download the Newsletter
- Click To Know More
Social Sharing CTAs
Now we have social sharing CTAs which allow users to share your content on different social media platforms like Facebook, Instagram, LinkedIn, X (formally Twitter), etc., with their family and friends. In fact, social sharing buttons can also be used to follow you on various social media platforms. This way, you can gain followers and build your brand reputation in the market. Some social sharing CTAs are:
- Follow Us
- Click to Tweet
- Share on Social Media
Event Promotion CTAs
Up on the list is event promotion CTAs that directly invite people and encourage them to attend. Promotional CTAs are also used to raise brand awareness that will drive ticket sales or sign up for the event or webinar. These are the types of CTAs that make it clear for the users to sign up for the event and give you information about them such as their name, contact number, email id, etc. Event promotion CTAs include:
- Join Event Now
- Register For Free
- Get Your Tickets
Lead Nurturing CTAs
Last but not least, lead nurturing CTAs is used to connect with the people on a deeper level and build their trust. In digital marketing, this is one of the crucial processes to connect with the right audience and build relationships at every stage of the funnel until they take any action (purchase). Such CTAs are the message that guide users about your product or service and encourage them to further take any action. Lead nurturing CTAs include:
- Learn More
- Read Our Case Study
- Download Additional Resources
- Unlock The Book Now
Final Wordings
The list of CTAs doesn’t end with lead nurturing CTA because the list goes on and on. For example, Free Trial CTAs, Product Discovery CTAs, Contact Us CTAs, Limited Offer CTAs, etc. However, we talked about some of the most used CTAs that help marketers achieve their goals. We hope that you found this blog informative. To read more such blogs, subscribe to our website.
Also, if you want to revamp your website, need content writing or graphic design services, we’re here to help. Call us at +91 9810962889 or drop us an email at Korzonicinfo@gmail.com to discuss your queries.