When all the doors of getting organic leads shut, there’s always another way to generate leads for your business and that is through Pay Per Click or PPC Campaign. Most of the marketers or business owners are aware of paid ads campaigns, running those campaigns effectively is still a mystery for them. Without a strategic campaign, it’s hard to generate leads from it. Whether you’re a beginner or pro, if you’re unable to create an effective pay per click campaign, this blog is for you. Here we will talk about how to start a PPC campaign from scratch. Without further ado, let’s get started below.
What Is a Paid Ads Campaign?
In simple words, a paid ad campaign is the marketing strategy through which you place ads on your website, social media, and on Google Search results to generate sales leads.
How does it work, you ask? In terms of cost per mile model, you only have to pay a certain amount to the host for every one thousand impressions the ad gets. This means you simply pay for showing your ads to the people. In the pay per click model, you only pay when someone clicks on your ad, it saves you from wasting unnecessary money.
Build A Successful Ad Campaign With These Steps
An ad campaign will prove to be very successful if done strategically. Below we have mentioned the steps to create a successful ad campaign that will give you high ROI. Let’s have a look at them below.
1. Set Business Goals
The first step you must follow is to decide your marketing goals carefully. What do you exactly want to achieve from it? Who is your target audience? Where will you place your ad? And so on. Some of the goals of your ppc ad campaign should be:
- Target audience
- Ad location
- KPIs
- Type of campaign (display ads, search, product listing, etc.)
2. Research & Select The Relevant Keywords
Keywords play a significant role in digital marketing. It is the keyword that people search on Google and click when the same content appears on search engines. You can do keyword research using free keyword research tools like Google Keyword Planner. Find out which keywords are related to your niche and have high search volume to determine how your PPC campaign will work.
3. Create Ad Copies That Resonate With Your Audience
Now that you’re done with keyword research, it’s time to craft an ad campaign that attracts your audience and make them click on the ad. Your ad copy has to be engaging, creative and appealing enough to catch the attention of your audience. The few elements that you need to optimize your PPC campaign like ad copy, CTA, and graphics. Make sure to write engaging and persuasive copy that will make the audience understand what you offer.
4. Analyze Your Competitors
This is the must follow step to make your PPC campaign successful. You have to keep an eye on your competitors to get insights into keywords they’re using and their marketing strategies. There are a few questions you need to ask yourself:
- Who are your competitors?
- What keywords are they targeting?
- What messages are they using?
5. Optimize Landing Pages For Conversions
Before launching an ad campaign, it’s significant to optimize your ad campaign completely. You have to create a landing page where people can visit and click on your ad. Make sure the landing page is relevant to your page, highly targeted, and offer a seamless experience. It’s crucial to create and optimize your landing pages as it directly influences how many convert into potential leads.
6. Review And Test Your Campaign
Once the marketing campaign is done, you have to analyze the campaign to check the metrics. Firstly, you have to check the campaign periodically, it will help you check whether the campaign is going well or not. This is the best way to optimize the ad campaign and get good results from it. Follow the tips to optimize your campaign:
- Link your Google ads to Google Analytics or CRM like HubSpot to track the amount of traffic generated, conversions, lead generation, sales, signup, etc.
- Check your reports to see whether the goals of the campaign are met or not.
- In case you’re not getting good results, you have to change keywords, copy and CTA.
Create Your PPC Campaign With Korzonic
This is all that you need to do to create and run your PPC campaign. Aforementioned points are your must follow steps to create a strategic and successful ad campaign that will drive more leads and good results. If you find this difficult, Korzonic is here to help. We have a team of experts who help you with everything that comes into the PPC campaign. So, fix an appointment with us, call us at +91 9810962889 or email at korzonicinfo@gmail.com.