Elon Musk needs no introduction anywhere in the world. Of course he is the biggest influencer and a businessman. Everytime he tweets on X (earlier Twitter), it comes into, limelight and becomes a headline. Some reports claim that Tesla Inc. has a $0 advertising spend. They don’t even have a CMO and it is also said that marketing department is non-existent in their company. And nevertheless, they’re among the most talked about brands on social media. Isn’t it shocking? However, there is no doubt that there would be some creative genius behind all this. But still, the question arises does it really make Elon Musk a social media superstar? Let’s discuss this in this blog. Continue reading till the end.
Really Tesla Doesn’t Have CMO?
Today, Elon Musk is not just a mere name, he is a brand however he owns Tesla Inc. is a different matter altogether. When it is revealed Tesla Inc. doesn’t have CMO, people might forget one thing that its CEO, Elon Musk, or as the internet fondly calls him, Muskmelon or Space Karen is himself playing a role of CMO inadvertently. There is no doubt that today some companies’ (be it small, medium or big) leaders are becoming a face of their brand which is still a untapped strategy by many. In fact, companies fail to figure out how to capitalise on their biggest asset – people. This is how they fail to discover the power of media in achieving their marketing goals.
Read Also: What is moment marketing? How important is it for brands?
Elon Musk, on contrary, reliased this strategy and becomes a face of his own brand Tesla Inc. Every time he tweets about anything, it becomes a matter of sensation and gains attention of billions of people across the world.
Let’s take a sneak peek into Musk’s posts particularly on X
Elon Musk’s posts are not just mere posts, they are written after thoughtful considerdration blended with a great sense of humour and incredible authentication. This allows him to build a brand for himself on social media platform. Let’s take a look at some of his posts on X below:
The post: Everyone loves their mom and so does Elon Musk. If you’re on X and followed Elon Musk, you will see they both comment on each other’s post. This gives a sneak peek into his personal life and his bond with his mother and builds trust in his business too.
The reaction: The mom card might just be the best when you want to gain some followers on social media. But it also helps him make more relatable and humanize with his brand.
Thanks Mom!!! ❤️ @mayemusk pic.twitter.com/eyMgV45ypT
— Elon Musk (@elonmusk) February 12, 2020
The post: There are some people who post anything that comes to their mind and Elon Musk is no exception. He posts on X with no filter. However, sometimes it is funny, sometimes it is a random thought and sometimes it is controversial as well.
The reaction: Authenticity is a great way to win people’s hearts and Elon Musk does the same thing. He engages with his audience with vocabulary that resonates with them and invites more and more conversation. This is how he is able to create a parasocial connection with them.
I love Art Deco
— Elon Musk (@elonmusk) May 2, 2021
The post: Where there is advertising, there is money involved in it. And, Elon Musk is someone who is generous at heart even when a 5th grade asking, he said yes this is completely free.
The reaction: Building a huge fan base is crucial for building a brand. An audience should be someone who wants to become a free spokesperson for your brand on their own accord.
Thank you for the lovely letter. That sounds like a great idea. We’ll do it! https://t.co/ss2WmkOGyk
— Elon Musk (@elonmusk) March 2, 2017
To Conclude
In the end, we can only say that even a random-looking post of him is done with a lot of strategy and authenticity to build engagement. Elon Musk is a great example of how building a personal brand can lead to a big venture – positive or negative is a later thing. But indeed it shows power of social media and what impact it can make on people’s lives. We hope you found this blog informative. But do let us know your thoughts in the comment box about Elon Musk and his social media activity.
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