In recent years, digital marketing has emerged as an enticing and lucrative career opportunity for creative, ambitious, and analytical professionals. This is an industry with robust job growth opportunities with a handsome salary package. According to the digital marketing statistics, the global digital advertising industry is expected to reach $786.2 billion by 2026. As the digital marketing realm continues to grow in popularity, you may be wondering how to become a digital marketer. So, in today’s blog, we will be talking about important steps to become a digital marketer in 2024 to help you grow in your career. Let’s get started below.
What Does A Digital Marketer Do?
Before we learn the steps on how to become a digital marketer, first let’s discuss the role of a digital marketer. A digital marketer is versatile, which means he possesses a diverse skill set to promote a company’s products and services across various digital platforms. The task of digital marketer includes:
- To design, implement and audit SEO of marketing campaigns
- To analyze and optimize paid ads or PPC campaigns
- To check and supervise content marketing campaigns
- Regularly update content on various social media platforms
- To efficiently coordinate with diverse teams like tech, graphic, content, SEO, web development, CRM, social media, etc.
- To set goals and analyze the overall performance of all digital marketing campaigns and prepare reports as well.
Steps To Become A Digital Marketer
Digital marketing is a vast field, you have to be dynamic and versatile to excel in this industry. Below we’re listing the steps on how to become a digital marketer that you can follow to become a professional digital marketer and earn in dollars. Have a look at the steps below.
Step 1 – Learn The Fundamentals Of Digital Marketing
One of the first steps in becoming a digital marketer is learning its fundamentals. You have to acquire core technical competencies in SEO, SEM, marketing automation, inbound marketing, PPC, SMM, Google Ads, content marketing and email marketing. Learning about these skills and having proper knowledge about them will open your doors to become a digital marketer.
Step 2 – Enroll In A Course
Once your fundamentals are clear, you can enroll in a digital marketing course to become a “professional” digital marketer. Digital marketing courses allow you to specialize in some fundamental courses involved in. There are both entry-level, mid-level and advanced digital marketing courses that give you a certificate on completion. Most institutes offer 100% job placement opportunities to have practical experience and start your own business later.
Step 3 – Learn To Use Digital Marketing Tools
Whether you’re a beginner or an experienced, tools play a crucial role in the digital marketing field. Without using tools, it will be difficult for you to measure the key metrics of campaigns and initiatives. Digital marketing tools will help you find relevant keywords for your business, check the backlinks for your website, analyze competitors’ SEO and get ideas from them. Some must use digital marketing tools are:
- Google Analytics
- Google Search Console
- Google Ads
- Ahrefs
- Canva
- HubSpot
- MailChimp
- SmallSEO
- Salesforce
….and the list goes on. But, above mentioned are good to have a grip on the digital marketing field.
Step 4 – Build A Digital Marketing Portfolio
The next step in how to become a digital marketer is to build a portfolio. Now that you have knowledge of digital marketing, its fundamentals and tools, it’s time to put your skills to the test. How do you do that? By building a portfolio of real marketing projects that you can showcase to your potential employers. You can add PPC advertising platforms like Google Ads, Facebook Ads, etc., as it will give valuable insights into your digital marketing skills.
Step 5 – Make Connections Via Networking
Don’t limit yourself just to the above steps. In digital marketing, networking is highly important especially if you want to build a team and some industry leaders who can guide you throughout your digital marketing journey. How to build a network, you ask? Build connections on social media platforms, launch your own industry-related newsletter to exhibit your original content, and demonstrate thought-leadership as a digital marketing expert.
Ready To Build A Lucrative Career In Digital Marketing?
This was our guide on how to become a digital marketer. Becoming a digital marketer is a five step process that you just read above. Once you gain understanding of fundamentals of digital marketing, enroll in courses and gain vast experience, you will become a professional digital marketer. We hope this guide was helpful to you. To read more such interesting blogs on digital marketing, SEO, social media or any other, subscribe to our newsletter and stay tuned with us.
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