In today’s fast-paced world, competition to compete with big brands has become really daunting. Whether it’s about targeting an audience, increasing brand awareness, conversions, or getting more ROI, without a foolproof content marketing approach, expecting to achieve goals is not an overnight process. Today, big companies make use of content marketing strategies which enable them to connect with the right audience and sell their products and services in the market. As per HubSpot 2024 research, 29% of companies use content marketing. If you haven’t used this in your business strategy, this blog is for you. Here you will learn about content marketing in depth and other aspects of it. Let’s start from scratch.
What is Content Marketing?
Content Marketing involves the creation, strategic planning, distributing and sharing content via social media platforms, apps, blogs, websites, podcasts, etc. Not only does it exclusively promote a brand but it also intends to generate interest in product and services. It is valuable to companies because it helps them build relationships and trust with their customers, increase brand awareness, generate sales, and loyalty.
Different Types of Content Marketing
Content marketing is of many types. Below are the major types you can consider incorporating. Let’s learn about them.
Social Media
Today, more than 4.5 billion people are on social media platforms and that’s why it’s easy to understand why businesses invest in social media marketing. Platforms like LinkedIn, Facebook, Instagram, Twitter, etc., give opportunities to create and share content in the form of photos, videos, live-videos, articles, etc.
Read Also: Pros and Cons of Social Media in Digital Marketing
Infographic
If you want to engage the audience with your content quickly, then infographic content marketing is the best way to do that. It is a good way to depict content information in an easy-to-understand graphic format. You can write a simple statement, crisp copy, and use appealing images to communicate your content effectively.
Blog
Another best way to engage with an audience is through a blog (Example- the one you’re reading right now). Writing on your preferred topic allows you to be creative in your blog and engage with the audience. In the blog, you can add internal and external links, add social sharing buttons, and incorporate product information as well.
Video
Believe it or not, but people like watching videos more than reading lengthy content (especially when it’s not informative or engaging at all). Today, people hire content writing companies in India to boost their conversion and improve ROI through video content. Depending upon your content, you may choose to create long or short form videos to share on social media platforms.
Now, the question arises how content marketing helps business. Let’s discuss it below in a better way.
Read Also: What is Moment Marketing? How it is important for Brands?
How does it help Businesses?
Obviously, every company has to create the best strategy to sell their product and grab the attention of their audience. It is true that companies that hire a content writing company in India overpower their competitors as it helps them with boosting brand awareness, increasing visibility, increasing conversions, generating leads, engaging audience, social media leads, optimising content, improving SEO and more.
Now, as we go through complete details, the question arises that “what is the purpose of content marketing?’ Let’s discuss it too.
Purpose of Content Marketing…
The primary purpose of content marketing is to attract, engage and retain an audience. It helps in several ways like establishing expertise, promoting brand awareness, building trust, building a community, nurturing relationships too and so on. Conclusively, it is a marketing strategy used to attract, engage and retain customers. Brands use this strategy to endorse their products and services by creating and sharing relevant articles, videos, podcasts on different platforms. Wondering how to develop a content strategy? Read below…
Developing Your Own Content Strategy…
Firstly, you need to DEFINE the TARGET audience, like what is their interest? Their pain points? Needs? and demographics? Based on that, you can create what appeals to them and suits them.
Secondly, SET YOUR GOAL, what you want to achieve with content marketing, you can develop a content strategy aligned with it.
Third is to choose the right distribution CHANNEL. There are many ways to distribute your content or blog, but choosing the right channel is essential.
And last but not least we think is to create QUALITY CONTENT regularly which should be relevant too. If you create content regularly you will get the points of what should be added in it which will attract your customers swiftly.
Let’s Conclude
Content marketing is a fantastic way to promote and expand the business. By knowing and understanding everything about it, you can make better plans, better opportunities, better strategy and better relations with customers. In this blog, we tried to explain it in a better and concise way. We hope you like this blog, if you want more like this stay tuned with us.