Your website is live for many months but it isn’t generating enough leads for your business, right? If you’re in this situation, you’re not alone sailing the boat. There are many businesses and marketers who are not able to generate leads from their website. As a digital marketer, your website is your ultimate online shop where people come and take action. But, if your website is not getting enough traffic, visibility or leads, then there are major reasons that need to be resolved. In today’s blog, we will discuss the major reasons why your website isn’t generating leads. Without much ado, let’s get started below.
1. Unresponsive Or Outdated Website
One of the first reasons why your website isn’t generating leads is because your website is outdated or unresponsive. An outdated website impacts the overall business performance and can exacerbate your SEO or online presence. If you do not update your website timely or maintain it, you won’t be able to generate desired results. Therefore, keep your website updated and responsive enough for end users.
2. No Mobile-Friendly Website
As per statistics, 60% of the website traffic comes from mobile devices. Today, people use mobile devices to access websites to shop, read blogs, and contact service providers. If your website isn’t mobile-friendly, it will not generate you potential results and this becomes the major reason why your website isn’t generating leads. You can use responsive design on your website to ensure it properly loads in smartphones. Make sure you have a professionally built website to get maximum results.
3. No Landing Pages
What is a landing page, you ask? A landing page is a standalone web page that is designed and created particularly for marketing or advertising campaigns. As per HubSpot, companies that have more than 30 landing pages get seven times more leads than those with only few. Also, keep your landing pages simple and make sure they are responsive when someone clicks on them.
4. Insufficient Or Non-Engaging Content
Next major reason for a website isn’t generating leads is because insufficient content or you ain’t producing engaging content at all. You know it takes only a few seconds to convert a site visitor into a customer and less than a minute to make an impact. Therefore, produce content or copy that resonate with visitors and clients in terms of tone, style, and in every possible way to improve your scope of lead generation.
5. Lacks Social Media Presence
Another potential reason your website isn’t generating leads is due to lack of social media presence. Be it a small business or large, never, I repeat, never overlook the power of social media in your business. As a business, if you don’t have a solid presence on social media platforms, forget about generating leads in your business. You must know that social media increases your digital presence and helps you excel in search engine rankings.
6. No Call To Action (CTAs)
CTA is one of the most crucial things to have on a website. And the reason your website isn’t generating leads may be due to missing CTAs. Whether you’re writing a content or creating a copy, if it engages people and misses CTA, then there is no point of such content that can’t convert users into customers. Your website pages, blogs or marketing copies must have relevant and engaging CTAs such as:
- Buy Now
- Shop Today
- Get In Touch With Us
- Book A 1-on-1 Session
- Discuss Your Requirements
And the list goes on…
Generate More Leads From Your Website With Us
If you’re struggling to generate leads from your website, then above-mentioned might be the major reasons for the same. As you work on these issues, you will surely get the best results later. In case you are unable to maintain your website, we can help you. At Korzonic, we have helped many business owners with your website and generate leads for your business. We have experienced web developers and digital marketers who are aware of every potential thing that can help you excel in your business.
For more queries, connect with us to discuss your business requirements, call us at +91 9810962889 or email at korzonicinfo@gmail.com.