In the digital marketing world, keywords play a huge role and have the power to convert visitors into customers. It is the keywords that people search on Google for any product/ service they want to buy or for any information they want to acquire. Therefore, keywords have to be relevant and specific so that they can target the audience easily. Whether you’re an agency, marketer or blogger, if you lack the clarity about types of keywords in SEO, you won’t be able to create right content, enhance online visibility and engagement to your website. To help you with this, we have curated a list of common types of SEO keywords that every marketer should know. So, let’s dive in below to know about different types of keywords.
List Of Different Types Of Keywords In SEO
There are various types of keywords, including short-tail, medium-tail and long-tail. We will understand each type of keyword with the example below. So, let’s have a look at them below.
1. Seed Keywords
The first type of keyword we have on the list is seed keyword or head term. These are only one-word keyword or generic searches. However, these types of keywords have a high search volume but they face a high keyword difficulty, which means they’re highly competitive. So, these types of keywords are very hard to rank for. The example of seed keywords are:
- Wedding photographer
- Copywriting
- Squarespace
2. Short Tail Keywords
As the name suggests, these keywords are no more than 2 words. People use short-tail keywords for broad searches or seek general information. These keywords are a bit more specific than seed keywords, therefore short-tail keywords are not much competitive. However, these keywords have a high search volume and have the ability to generate tons of traffic. Some of the example of short-tail keywords are:
- Website copywriting
- Wedding photographer and videographer
- Web design templates
3. Long Tail keywords
Now we have a long tail keyword in the list which is used by a lot of people for searches. These are more specific types of keywords containing more than 4 words. Also, long tail keywords have low search volume so they are not competitive and can easily be ranked on Google. They also have less monthly searches and have low keyword difficulty. The examples of long-tail keywords include:
- New York wedding photographer and videographer
- Digital marketing packages in India
- Best SEO companies in Delhi
4. Medium Tail Keywords
Not everyone is aware of medium tail keywords but these keywords do exist in SEO. Medium tail keyword is the amalgamation of short and long-tail search terms. Such types of keywords include three words and have decent specificity therefore they are less competitive than short-tail counterparts. Let’s understand medium tail keywords with examples below:
- Local public library
- Google algorithm updates
- Chocolate cake recipe
5. Informational Keywords
Next we have information keywords in our list of types of keywords. As the name suggests, people use such keywords to garner information, find answers to their questions, or educate themselves about a particular topic. However, informational keywords have low conversion rates and are challenging to rank for, but they play a great role in establishing your authority and building trust among people. The example of informational keywords are:
- How to become a digital marketer
- Off-page SEO tips and tricks
- Practical guide to start freelancing
6. Local Or Geo-Targeted Keywords
Local keywords are the types of keywords that are specified by the geographic area where a user is searching for a particular product, service or information. This type of keywords specific indicators such as region, country, state, city names, zip codes, neighborhoods, and even regions specific landmarks. You must know that local keywords play a great role in SEO and ranking your website as well. Let’s have a look at the examples of local keywords below:
- Pet-friendly restaurants in New York
- Dentist near Phinney Bridge
- Manali guided tour
7. Branded Keywords
Without any doubt, branded keywords refers to a particular brand that people use to search for a specific product or service. The search intent behind branded keywords is highly specific as the person knows exactly what he is looking for. Ranking for such keywords allow brands to attract targeted audiences who specifically search for your brand. Have a look at the example of branded keyword below:
- iPhone
- Apple watch
- Pixel phone
8. Commercial Keywords
Next we have a commercial keyword in our list of types of keywords. As the name suggests, such keywords are used by people who have a clear intent to buy any product or service. However, not every time people want to make a purchase decision but they also use it to know what options work best for them. It means people use such keywords to get queries about any particular product. You can identify these keywords with words like:
- Top-rated
- Best
- Review
- Comparison
And the example of commercial keywords include:
- Review of iPhone 15
- Comparison of instant cameras
- Spotify vs Apple music
Final Wordings
Here ends the list of types of keywords in SEO that every marketer must know. However, there are many more types of keywords that we didn’t add to the list like non-branded keywords, transactional keywords, phrase match keywords, etc. Our list contains the important keywords that are crucial for SEO purposes. So, we hope you found this blog informational and to read more such content stay tuned with us.
Also, if you struggle to find keywords for your business or want more information, we at Korzonic, the top digital marketing agency, are here to assist. You can connect with our SEO experts who will guide from top to bottom. Send us your query at korzonicinfo@gmail.com and discuss your requirements.