Search Engine Optimisation (SEO) is the backbone of digital marketing as it has the potential to bring new countless visitors as well as customers to your website. But, this only happens when your website pages are completely optimised. Unless and until your website pages are optimised, your content won’t appear on the search engine result pages. That’s where on-page SEO plays a significant role. To get guaranteed success, advocating on-page SEO tactics is a key. With proper on-page SEO, your website will dominate the first page of Google. Don’t believe us? Then, implement the given on-page SEO techniques and then thank us later.
On-Page SEO Techniques To Use For Better Results
On-page SEO is a catalyst as it tells Google about your website and whether you’re providing value to your visitors or not. Ultimately, it optimises your website for both human eyes and search engine bots. So, let’s look at the best on-page SEO strategies you must use for your website.
1. User-Friendly Content Is Must
First and foremost thing to the journey of on-page SEO is creating user-friendly content. You must know that people only discover your business through the content you create – so it has to be valuable, unique, and informative. Many people make a mistake by limiting the content to search engine friendly to rank it on Google. The reality is, if you want to rank your pages on search engines, then create content for users not search engines. And, how do you do that? By following the points below:
- Add images, graphics and charts to your content
- Break your content with catchy headings
- Use bullet points to convey important information (as you’re reading these points now)
- Avoid using jargons
2. Relevant Keywords Are Key
You want to create high-quality content, right? Then, you need to incorporate keywords that are relevant to your website. Always remember that the right keywords can help you rank your website and appear in search results when people search for those keywords. To find the right keyword, you can conduct keyword research using Google Keyword Planner tool. While researching, focus on long-tail keywords (containing 3-4 words) as they can help you drive more qualified traffic to your website. For instance, best Hifu treatment, best hifu treatment near me, best hifu treatment in the UK, etc.
3. Optimise Your Meta Tags (Title & Description)
Next on our list of on-page SEO techniques is optimisation of meta title and meta description. Meta title appears as a blue line of text in search results by clicking on which people navigate to the page. The decision of people whether to visit your site or not is determined by how catchy or informative your meta tag is. While meta description is one line sentence (offering summary of your page) that appears below meta tag. Always remember that your meta title and description determine whether people visit your website or not – so make them unique and catchy.
To make your meta title click-worthy:
- Keep title under 60 character
- Use keyword in the starting
- Use power words ( i.ie., free, exclusive, etc.)
For an engaging description:
- Stay under 150 character
- Give a gist of your content
- Forget not to add keyword
4. Don’t Miss Internal And External Linking
Internal and external linking are important on-page SEO techniques. Speaking of internal linking, it helps people visit other pages of your website. Internal linking helps in various ways:
- They help search engines discover new pages of your site and index them in search engines to rank higher
- Internal links allow users to stay longer on your website
- They also tell Google that your website is valuable and helpful for visitors
On the contrary, adding external links of high DA websites allow visitors to gain information on other topics on your website, which make your website credible and source of information.
- Don’t add competitors’ link
- Never link the competing post with the same keyword
- Use Org, article, research, govt and valuable websites links
5. Optimise URLs With Relevant Keyword
Did you know the majority of bloggers leave their URls setting on default and don’t bother to optimise? Result of which search engines fail to determine the relevancy of your page. If you want to rank your pages on the top of search engine result pages, optimising your URLs is a must. Without having a clear URL, users and search engines fail to understand your page’s context.
Let’s understand this with an example, a web page with URL – www.activa.com/fns/ejnf-een3234/439ejr765 – with this URL, can you guess the context of the page? The random numbers and letters won’t tell you. But, an optimised URL like this – www.activa.com/price-features-model will surely tell you the context of the page.
Note: Always optimise your URLs with core and relevant keywords so search engines easily identify and crawl the page easily.
6. Don’t Forget To Optimise Images With Alt Text
Alternative text or Alt text is another one of the crucial on-page SEO techniques to focus on. Graphics make content appealing for users. However, search engines can’t read the images but alt text so you have to optimise your image with proper alt text for search engines to read and index image properly. Tips to follow for a proper alt text:
- Make alt text descriptive under 125 character
- Include relevant keyword in alt text
Ready To Optimise Your Website With These On-Page SEO Techniques?
That’s all we have in our bucket of on-page SEO techniques. Now that you have mastered these techniques, it’s time to optimise your website and rank it higher on search engines. However, if you’re still puzzled about optimising your website, Korzonic, the best SEO agency is here to help. We know exactly what it takes to drive optimal results. Over the years, we have helped many small and big businesses drive traffic, sales and revenue with our SEO services.
For more info, you can connect with our SEO experts. We will create a custom SEO package for you that will exceed your expectations and grow your business higher. Get in touch with us today at korzonicinfo@gmail.com